The streak is over.... FINALLY. That's right dear reader, JD Black has booked himself a new gig... it has been so long that I had nearly forgotten what a craft services table looked like.

PepsiCo is my new daddy. I am a corporate man now. The spot is not for Pepsi proper but for the PepsiCo company. They are going to be rolling out a healthy lifestyle campaign whereby they will be promoting their non sugar filled products... those that are actually good for you: Aquafina water, Gatorade, Quaker Oatmeal, Wheat Bread etc... all owned by PepsiCo.

There will be a 45 sec spot (not your standard 30.. this is a super size spot) that will feature a few vignettes showing people making "wise" and "healthy" choices. I will be in the piece where the hip, good looking lady parks way out in the boonies and walks to the store rather than taking the spot way up front. I am in the crowd that ends up cheering her on as she approaches the front of the store. Don't blink or you will miss me. I will pop out of the crowd and shout some words of encouragement. Cause, you know... that’s the kind of guy I am.

So that is the latest. Hopefully some more work before the end of the year. I do know my friends and I should be working on the film challenge again this year so look for that news in the fall.

Thanks as always for checking in. Feel free to drop me a line in the Contact Section


JD

Posted by JD Black
August 24, 2005 11:07 PM